Strategi Komunikasi Pemasaran Pada Kedai Kopi Kata Kita Bekasi Dalam Meningkatkan Jumlah Pelanggan

Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose this study was to determine effect prices increasing sense comfort or customer loyalty. Qualitative research method is descriptive procedure. With direct approach setting and individuals overall setting, qualitative used obtain in-depth data, researchers use constructivism paradigm. Based on results that been done interviews observations made by analysis data obtained from field, literature studies other sources. marketing communication strategy carried out company using form WOM. (Word Of Mouth), advertising (advertising), personal selling (personal selling), sales promotion (sales promotion). We recommend Kata Kita Bekasi have publicity division order better support activities through event activities. it would be nice if supported mass media which wider reach